1% For the Planet: Why Giving Back to The Earth Is so Important

Did you know we give 1% of all our sales back to environmental groups that look out for the planet? Keeping the collective in mind is important to us for a reason. Find out why here.



Earth Day is coming up soon!

For those unaware, Earth Day is held every April 22nd as a sort of ode to our planet — and to our responsibility of treating it right. This upcoming Earth day is particularly special. It’s the event’s 50-year anniversary!

Given these chaotic times we’re living in, it’s easy to see why the importance of events like Earth Day could get overlooked. But there’s actually a real link between what’s going on right now and the state of our environment. 

You might even view this link as COVID-19’s silver lining, if there is one. We’ll explain more below.

What Will It Take to Stop Pollution?

As the world has progressively shut down over the past few months, scientists have noticed something interesting. Pollution levels in the hardest-hit areas — China, Japan, and Italy — are way down.  NASA says the levels of nitrogen dioxide (a byproduct of burning fossil fuels) over China are down 30%. And residents of Venice, Italy say the city’s canals are cleaner than they’ve been at any other time in recent memory. 


“I think that there’s potential for this pandemic to become a moment of mass awakening of our ability to have compassion for each other,” climate scientist Sarah Myhre told CNBC.

We think she’s onto something. While being stuck in quarantine (or under “shelter in place” orders) definitely isn’t a good thing, that doesn’t mean we can’t learn anything from it! Maybe, just maybe, we’re meant to realize that turning back the clock on pollution is possible. 

How can we keep this encouraging trend going in the future, even when all the excesses of modern life have started back up? The best and most sustainable way of all could be found through intentional living. 

Living Intentionally

We’re big believers in being mindful of the environment. Whether that takes the form of biking to work, working from home (it’s the COVID-19 era, after all), or adopting a plant-based lifestyle...count us in! We’re all in this together. And the better we treat the world around us, the better our own lives will ultimately be. 

Though making the shift to a holistic lifestyle takes effort, natural solutions can make it easier. Even the mere act of taking CBD can promote intentional living. How? We’ve written about this before...but here’s a short summary.  

Basically, CBD may promote what scientists call neuroplasticity — that’s the ability of your brain to adapt to new ways of thinking and doing. If you’re trying to strip away the non-essentials right now, as so many of us are, this quality might be pretty useful.

And CBD is just one of the plant compounds that can help you get back in balance with yourself, the world around you, and others. Consider it a gateway plant on the path to living more intentionally.

How We Give Back

While promoting the power of intention is important...by itself, it’s still not enough.  

That’s why we’ve partnered with a like-minded organization called 1% For the Planet. Their concept is simple but powerful: “because companies profit from the resources they take from the earth, they should protect those resources.”

In partnership with 1% For the Planet, we give back 1% of all our sales to environmental non-profits committed to keeping our future healthy. It’s only right to give a little back to the earth that’s given everything to us, after all.

1% for the planet


Thomas Wrona

Thomas Wrona

Copywriter for Jasper Organics and lifelong wellness enthusiast


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